The Power of the Story



Photo by Idovemani

 From our earliest years story telling has had a powerful influence on us.  For many of us, it starts with bedtime stories, transitions to ghost stories around a campfire, then to family stories at reunions.  As we grow older, though, the frequency with which we engage in the skill lessens.  We tend to become much more serious about the messages that we need to convey and rely entirely on the lecture format.

As the complexity grows in our personal and business lives, there is a resurgence of the art of story telling, not just from an entertainment perspective, but from the perspective of creating a different way to engage listeners in critical messages.  If we add technology to this, it can be powerful indeed.  Technology provides us with the opportunity to stimulate additional senses and invoke personal memories that make the message stick.  But, to do it, it will take some time and planning.  Some digital storytelling tips will make it go much more smoothly and make your story more engaging.

Storytelling, an age old art that has never lost it's effectiveness, we just need to come around to it again!